#3Sixty

Marketplace for Lodging & Relocation

3Sixty logo

Location

United States

Team

  • Project management
  • Business analysis
  • QA
  • Scrum Master
  • Development
  • UI/UX
  • DevOps
  • Product Owner

Industry

Real Estate

Timeline

May 2021 – Aug 2022

MVP delivered in this period, on schedule.

Status

Ongoing

The partnership did not stop at the MVP — Southern Code remains actively engaged, delivery is strong, and the platform continues to evolve.

Background

About 3Sixty

3Sixty is a worldwide leader in global accommodations and B2B technology solutions. As such, its main focus is to meet the demands of the blue chip clients they serve by ensuring a marketplace that delivers a high quality, curated, compliant and efficient accommodation experience.

The Problem

For 3Sixty, the main concern was to update their technology stack to allow for a better user experience and enhanced functionalities.

Impact

3Sixty's triumph in managing global relocations for a major tech company earned them the "Innovation of The Year" award. Industry giants embraced their B2B2C solution, fuelling remarkable growth.

The Challenge

The Challenge

The Challenge

Blending 3Sixty operational expertise and a globally vetted supply chain to deliver on the promise of a high touch, hyper local experience to clients and guests anywhere in the world.

  • Tech-enabled marketplace (data, product, leads, process automation).
  • Industry leading self-service offering (create unique B2C offering via B2B process).
  • Housing as a service.
  • Vetted and compliant global on-demand inventory.
  • Eliminate friction of physical interface by offering a streamlined digital experience.
  • Reimagine and recalibrate the underlying fundamentals on which the merging alternative accommodations industry operates.

Our Goals

Deliver a product that would enhance and improve the already functional 3Sixty resulting in a more robust and scalable software with a well-rounded user experience. To get the job done, we gather a team of more than 35 people. A group of senior talents that has been working for over 15 years in the IT ecosystem chose a cutting-edge technology stack for the challenge.

Value Proposition

Value Proposition

a/ Supply

Property Owners • Access desirable corporate demand. • Increase revenue yield & cap rates. • Enhance long-term property value. • Offload property management operations/costs. Aggregators • Access corporate demand. • Boost occupancy rates & revenue yield. • Offload corporate policy & requirement compliance. • Offload customer management & support operations/costs.
Supply-side value illustration

b/ Demand

Companies, Institutions & Government • Tailored, cost-effective, increasingly automated solutions & services. • Quality, pre-vetted worldwide supply for corporate needs. • Policy & requirement compliance; integration with existing rules and workflows. • Customer management & support. Relocation Management Companies (RCM) • Streamlined availability of quality, pre-vetted worldwide supply. • Highly automated, cost-effective. • Policy & requirement compliance; integration with existing rules/ workflows. • Increase corporate custom satisfaction. Travelers • Quality, pre-vetted worldwide accomodations. • Fully-furnished & comfortable with tasteful desgin. • Robust customer support. • Destination activities & services.
Demand-side value illustration
Marketplace ecosystem overview

The Team

The Team

In order to supply the demand that the project required, the team has grown overtime with experts from different backgrounds and expertise. The current line-up is as follows:

3Sixty project team

UX Research

Ux Research

User persona 1
User persona 3
User persona 2
User persona 4

Ideation

Ideation and Design

a/ Guest Flow

A dedicated flow was designed taking into account the most relevant features from a guest perspective, chief among them: the registration and log-in, the discovery of products and the bookings.

Guest user flow diagram

b/ Supplier Flow

For the suppliers, the flow created focused, among other features, on the creation and management of listings, the administration of reservations and the bid process.

Supplier user flow diagram

c/ Design System

Design system overview

Development

Development

Methodology

  • SCRUM
  • Sprints 2 weeks

Tech Stack

Back-End: Microservices Architecture, Django FastApi, PostgreSQL, ArangoDB, Redis, RabbitMQ.

Front-End: JavaScript, React with Next.js, Multi-zones, distributed apps.

UX Design: Figma.

Testing: Webdriver.io for e2e, Cypress for integration, API Integration test using Postman, Pytest.

Infrastructure: Docker, Kubernetes, Azure Cloud, Azure API Gateway.

Third-Party API Integration: Payment gateway with Stripe (Critical for payments), Google Places API (Critical for geolocation and geofencing), Exchange rates API (For currency exchange quoting), Hotelbeds (To offer hotels in addition to proprietary products).

Technology stack logos

Key Features

  • Search for accommodations by address, point of interest, region, country, etc.
  • Creation of property listings
  • Pricing engine, tax rules, long stay promotions
  • Stripe Integration for check-out
  • Save favorite rental accommodations
  • Invite contacts to plan a trip together
  • Booking accommodations, including date, check-in details and other details
  • Real-time alerts and booking notifications
  • Ratings and reviews to share experiences
  • Bid model for reservation processes
  • Supplier and accommodations curation

Screens

Design Solution

a/ Home

Home screen mockup A
Home screen mockup B

b/ Discovery

Discovery and search mockup

c/ Property Detail

Property detail mockup

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